The AtScale for Snowflake Blog
We ring the sales bell every time there's something new that can help you close. Partnership news, competitive intel, customer wins, technical proof points — this is your live feed for what's moving deals.
The Practical Playbook for Building and Governing a Snowflake Semantic View
A practical guide to building a Snowflake Semantic View and governing it after launch, with best practices for versioning, ownership, and testing.
Inside the AtScale and Snowflake Partnership: Why Snowflake Embedded AtScale in Semantic Views
Snowflake embedded AtScale's ACE engine directly inside Semantic Views. See why a native semantic layer beats bolt-on tools for governed AI and BI on Snowflake.
Snowflake Semantic Views vs. Universal Semantic Layer: Which One Does Your Enterprise Actually Need?
Compare Snowflake Semantic Views and a universal semantic layer. Learn when native semantic views are enough, when enterprises need a cross-platform semantic layer, and how AI changes the decision.
One Governed Layer, Now Live Across Excel, Power BI, and Horizon Context
At Snowflake Summit 2026, AtScale unveiled the XMLA endpoint bringing governed Snowflake Semantic Views to Power BI and Excel—one definition, every tool, no drift.
AtScale's CPO Luis Maldonado on What It Actually Takes to Make AI Trustworthy
AtScale CPO Luis Maldonado on the XMLA endpoint for Snowflake Semantic Views—connecting Power BI and Excel to governed metrics with no data movement.
It's Got to Be the Semantic Layer, Baby
AtScale's Dave Mariani and Snowflake's Carl Perry explain why a governed semantic layer—not a smarter LLM—is what makes AI agents return trustworthy answers.
Why Semantics, Not Metadata, Are the Key to Business Context for AI
Metadata tells you what a column contains. Semantics tell you what it means. Learn why semantics—not metadata—is the critical infrastructure for enterprise AI.
AtScale for Snowflake Semantic Views: Governed Metrics, Everywhere Your Business Runs
AtScale for Snowflake Semantic Views extends trusted Snowflake metrics to Power BI and Excel — live, governed, and without moving your data. Here's how it works.
Snowflake Summit 2026: Governed Semantic Views for CoCo, CoWork, Power BI, and Excel
Learn how the Snowflake Semantic Views XMLA Endpoint, powered by AtScale, delivers governed metrics to CoCo, CoWork, Power BI, and Excel from a single definition.
A Guide to Semantic Layers for Snowflake CoCo and CoWork
How Snowflake Semantic Views power CoCo, CoWork, Power BI, and Excel through one governed definition — and how AtScale extends that foundation without leaving Snowflake.
Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to Surrender
Snowflake embedded AtScale as its only semantic layer — extending Semantic Views to Power BI and Excel with governed metrics, near-100% AI accuracy, and up to 21,903x cost reduction.
Snowflake Just Popped 35%. We're Not Surprised. And in a Few Days, You Won't Be Either.
Snowflake is up 35%. Salesforce is down 30%. The gap tells you where enterprise AI value will live — and why governed, consistent metrics are what separates the winners.
Snowflake, Databricks, AtScale, and Omni, on the same stage, on purpose
AtScale's CMO previews a rare Snowflake, Databricks, Omni, and AtScale panel at the Semantic Layer Summit — and the open standard questions he plans to push on.
Not All Semantic Layers Are Built for AI
Not all semantic layers support AI. Learn why open, composable, multimodal design is critical for trusted enterprise AI.
Power BI & Excel on Snowflake Without Data Movement | Semantic Layer for AI
Learn how a semantic layer enables Power BI and Excel to query Snowflake live—eliminating data movement while improving AI accuracy and governance.
AI Can't Run on Untrusted Data: Why Agentic Analytics Requires Live Semantic Connectivity
Agentic AI fails on stale data. Learn why live semantic connectivity is required for trusted, governed analytics at scale.
Why AtScale Is Helping Shape the Open Semantic Interchange (OSI) Initiative
Why AtScale joined the Open Semantic Interchange to advance governed, interoperable semantics for enterprise BI and AI.
Snowflake Venture’s Strategic Equity Investment in AtScale: The Strategic Play for Semantics in the Enterprise
Snowflake Ventures’ investment in AtScale signals semantics as the foundation for governed analytics, Microsoft BI, and enterprise AI.
Why Snowflake's Strategic Equity Investment in AtScale Validates the Open Semantic Future
Snowflake's strategic investment in AtScale marks an industry inflection point: open, universal semantic layers are now essential infrastructure for enterprise data and AI systems.
Scaling Semantic Models Across Multiple BI Tools: The Enterprise Approach
Learn how to scale semantic models across multiple BI tools to unify data, improve consistency, and deliver trusted insights for your business.
The CFO's Guide to Data Modernization: Cost Control in the Cloud Era
Explore how CFOs can control cloud costs, embrace data modernization, and align financial strategy with next-gen platforms like Snowflake.
5 Ways To Dramatically Improve Cortex Analyst Results In Your Snowflake Environment
Explore 5 practical ways to improve Cortex Analyst results in Snowflake, from refining semantic models to boosting query accuracy and insights.
Boost Your Tableau-Snowflake Live Connection Performance: Expert Tips
Struggling with slow Tableau dashboards on Snowflake? Learn how to boost live query performance and why data teams choose AtScale for real-time analytics at scale.
Unlock Power BI Semantic Models: Open Source and Interoperable Semantics
Unlock Power BI semantics for Snowflake Cortex Analyst. Open-source SML conversion preserves trusted business logic.
AtScale Launches Power BI, dbt, and Snowflake Semantic Converters, Freeing Semantics from Vendor Lock-In
AtScale's open-source converters free Power BI, dbt & Snowflake semantics from vendor lock-in for AI-ready analytics.
Ultimate Guide to Optimizing Power BI Query Performance in Snowflake
Optimize Power BI and Snowflake performance with this ultimate guide. Learn how to fix slow dashboards, streamline DirectQuery, and accelerate insights with AtScale.
The Definitive Guide to Making Snowflake Data Available in Excel
Learn how to connect Excel to Snowflake securely and at scale. This guide explores how AtScale’s semantic layer enables fast, consistent, and governed access to data.
The Missing Link: Using Semantic Layers to Enhance Cortex Analyst Accuracy
Discover how AtScale enhances Snowflake Cortex Analyst with a governed semantic layer—improving NLQ accuracy, ensuring consistent metrics, and enabling secure, self-service analytics for business users.
SSAS vs. Snowflake: A Comparative Analysis for Modern Semantic Modeling
Explore SSAS vs. Snowflake in depth, compare their semantic-modeling strengths and limits, and see how AtScale bridges the gap for seamless, trusted analytics.
SSAS Cube Migration to Snowflake: Complete Roadmap
Follow our step-by-step roadmap for SSAS cube migration to Snowflake and see how AtScale’s semantic layer preserves cube logic and consistent analytics.
How to Stop Metric Sprawl Across Power BI, Tableau, and Excel with Snowflake
Stop metric sprawl across Power BI, Tableau & Excel in Snowflake. Discover how a unified semantic layer eliminates conflicting numbers, saves time, and restores data trust.
What I Learned at Snowflake Summit 2025: AI Momentum, Cortex Insights, and the Truth About Semantic Views
Explore key insights from Snowflake Summit 2025, including the rise of AI in production, Snowflake's Semantic Views, and why open semantic layers like AtScale’s are essential for scalable, governed data and AI strategies.
Implementing a Centralized Semantic Layer for Power BI and Tableau in Snowflake
Unify Power BI and Tableau on Snowflake with AtScale's centralized semantic layer. End metric drift, speed queries, cut costs, and deliver fresh, trusted insights.
Why Is Power BI Slow with Snowflake? How to Fix Common Performance Problems
Power BI running slow with Snowflake? Discover common performance issues, practical fixes, and how AtScale’s semantic layer can dramatically speed things up.
Connect Excel to Snowflake Without ODBC: Smarter Alternatives for Business Users
Skip the ODBC hassle. Discover easier, smarter ways to connect Excel to Snowflake—and how AtScale’s semantic layer empowers business users with seamless access.
Snowflake Cost Management & Control: Best Practices for Enterprise BI Workloads
Learn best practices for Snowflake cost management and control. Discover how to optimize BI workloads, reduce waste, and prevent overprovisioned compute expenses.
Building Trust in NLQ: How to Improve Cortex Analyst Results in Snowflake
Discover how to build trust in NLQ with Snowflake Cortex Analyst. Learn how AtScale’s semantic layer ensures accurate, consistent, and governed query results.
Excel + Snowflake: How AtScale Helps Bridge the Gap Between Data Warehouse and Spreadsheet Analysis
Discover how AtScale bridges the gap between Excel and Snowflake, enabling live data access, consistent KPIs, and faster, more reliable business analysis.
Troubleshooting Snowflake Cortex Analyst: Why Your Results Aren't Accurate
Struggling with inaccurate results from Snowflake Cortex Analyst? Learn how the AtScale semantic layer boosts accuracy, context, and trust in natural language queries.
Announcing the Integration of AtScale and Snowflake Cortex Analyst
We are excited to announce an integration between AtScale and Snowflake Cortex Analyst, enabling business users to query data using natural language.
Simplifying Snowflake Access for Excel Users: Implementation Strategies
Learn how to simplify Snowflake access for Excel users. This guide explores implementation strategies and how AtScale delivers fast, consistent, and scalable data access.
AtScale is Now Available as a Snowflake Native App in Snowflake’s Marketplace
AtScale is officially available as a Snowflake Native App in Snowflake Marketplace. Define and consume a universal semantic layer from your secure and governed Snowflake account.
Your Questions Answered: TPC-DS Benchmark for Power BI/Direct Lake
Discover insights from AtScale's latest TPC Benchmark on Power BI/Direct Lake report. This blog offers valuable insights and solutions.
Bridging the Gap: PowerBI on Snowflake
Unlock the full promise of Direct Lake with AtScale, while continuing to leverage and extend your existing Snowflake investment.
How to Streamline Data Science Workloads and Feature Engineering in Snowflake
Find out how to streamline data science workloads and feature engineering in Snowflake. Read on to learn more about the AtScale and Snowflake partnership.
Getting Started with a Semantic Layer with Snowflake and AtScale
More than 10 years after the explosion of big data analytics technologies, data scientists still spend nearly half their time on data preparation. Despite all their hard work preparing data for use, 86% of the data used to create insights is out of date and 41% of insights are based on data that is two…
AtScale + Snowflake: Enable Dimensional Analysis in the Data Cloud
Find out how to enable dimensional analysis in the data cloud with AtScale and Snowflake. Learn how using allows teams to run workloads entirely in the cloud.
Creating a Time Series ML Model with AtScale’s AI-Link, Snowflake, and Feast
Discover how to create a time series ML model with AtScale’s AI-Link, Snowflake, and Feast. Read this post for a step-by-step guide.
Performant Power BI Analysis on Snowflake with AtScale
Discover how to get the most performant Power BI analysis on Snowflake with AtScale's semantic layer. Learn more about the integration, the value, and more.
Bridging Business Intelligence & Data Science in Snowflake
Discover the power of AtScale and Snowflake and how it helps enterprise data science teams bridge the gap between business intelligence and data science in Snowflake., Discover the power of AtScale and Snowflake and how it helps enterprise data science teams bridge the gap between business intelligence and data science in Snowflake.
Building Time Series Analysis on Snowflake with a Semantic Layer
In a recent post , we discussed how a semantic layer helps scale data science and enterprise AI programs. With massive adoption of Snowflake’s cloud data platform, many organizations are shifting analytics and data science workloads to the Snowflake cloud. Leveraging the integration of AtScale’s semantic layer to Snowflake, data teams can position the data scientist…
AtScale in Action: How to Make Power BI Perform on Snowflake
Discover how AtScale’s semantic layer can make Power BI perform on Snowflake by making data more accessible, streamlining analytics, improving performance, and more.
AtScale in Action: Scaling Self-Serve BI Program on Snowflake With a Semantic Layer
Accessing data from Snowflake consistently is crucial. Learn how to scale a self-service BI program on Snowflake with a semantic layer using popular BI tools.
Make Power BI Shine on Snowflake, BigQuery & Redshift
Introducing AtScale’s Native DAX Connector for PowerBI … AtScale now lets you get Live Query access to cloud data warehouses within …
Join Us to Learn How SlickDeals Delivers Analysis-Ready Data from its Snowflake Data Cloud to Support Business-Critical Decisions
In a live webinar on February 25th, Greg Mabrito, Director of Data and Analytics at Slickdeals and Dave Mariani, Chief Technology …
Five Ways to Improve Your Analytics ROI on Snowflake
If you’d rather keep your focus on your core business, you may have migrated, or be planning a migration, to a cloud data warehouse such as Snowflake.
Consider This When Managing Your Snowflake
In a recent webinar, Mark Stange-Tregear of Rakuten Rewards and I discussed how to control costs and manage your cloud … manage your Snowflake environment. Mark Stange-Tregear of Rakuten Rewards discusses how to control costs and manage your Snowflake cloud data warehouse environment.
Join us to Learn How to Get More Value from your Snowflake Investment
Want to improve the ROI on your Snowflake Cloud data warehouse? Join the experts from Rakuten Rewards and AtScale on a live webinar this Thursday, July …
Live Webinar: Rakuten Migrates Data from 10 Million Customers to Snowflake and AtScale
On October 30th, Rakuten’s VP of Analytics, Mark Stange-Tregear, will discusses how Rakuten migrated the data of 10 million customers to Snowflake.
AtScale + Snowflake: The Analytics Solution That Can Handle Data At Scale
Combine Snowflake with AtScale and you get an analytics platform that can handle the biggest data with the most complex analytics at scale.
Seamless Adoption of Snowflake in the Cloud: Rakuten with AtScale
Rakuten, a leading cashback and rewards website, initially used AtScale to improve analytics performance on Hadoop. AtScale … migrate to Snowflake …
How AtScale Helps Enterprises Improve Performance on Snowflake
Snowflake's cloud-based data warehouse enables companies to improve performance while minimizing cost when moving over from traditional data stores …
Snowflake & AtScale, A Perfect Fit
As part of its new partnership with Snowflake, AtScale has implemented features that augment Snowflake's use of different-sized warehouses to optimize …
Which Cloud Data Warehouse Should I Migrate To: Redshift vs. Snowflake vs. BigQuery
The similarities between these powerful data warehouses are greater than their differences. Explore these important nuanced distinctions.