Press

AtScale + Snowflake News

Announcements, analysis, and coverage of the AtScale and Snowflake strategic partnership — from the Snowflake Ventures equity investment to Cortex Analyst integration and Native App launch.

AtScale Announces Integration for Snowflake Semantic Views to Extend Governed Metrics to Power BI and Excel

Press

June 2026

AtScale for Snowflake Semantic Views extends governed Snowflake metrics to Power BI and Excel via live XMLA connections — no data

AtScale Taps Category Visionary Mark Palmer as CMSO to Define the "Deterministic Context" Era for Enterprise AI

Press

April 2026

AtScale appoints Mark Palmer as CMSO to lead category strategy and market positioning for its semantic layer platform amid rapid leadership expansion.

AtScale Announces Agenda and Registration for 2026 Semantic Layer Summit

Press

April 2026

AtScale unveils the keynote lineup and full agenda for the 2026 Semantic Layer Summit, a free virtual event on May 20, 2026 exploring semantic layer technology, agentic analytics, and enterprise AI.

AtScale Appoints Bryan Abou-Rjaily as Chief Revenue Officer to Accelerate Enterprise Adoption of Context for AI

Press

March 2026

tScale names Bryan Abou-Rjaily as Chief Revenue Officer. The former Snowflake leader joins to accelerate enterprise adoption of the Universal Semantic Layer for AI and analytics.

AtScale Appoints Vertica Veteran Chuck Bear as Chief Architect to Advance the Semantic Foundation for Enterprise AI

Press

March 2026

Veteran database architect to guide performance and operational reliability as enterprises operationalize AI on live analytical data

AtScale Names DataRobot Veteran Jay Schuren President to Deliver Governed Internal Context for Enterprise AI Agents

Press

February 2026

Former DataRobot CRO Jay Schuren joins AtScale as President to scale governed semantic layers for enterprise AI agents.

AtScale Expands Executive Leadership Team Following Strategic Equity Investment

Press

February 2026

AtScale appoints Luis Maldonado as CPO and Amy Miller as VP of Customer Success following strategic equity investment.

AtScale Joins the Open Semantic Interchange (OSI), Bringing over a Decade of Semantic Layer Expertise to support Open Standards

Press

January 2026

AtScale joins OSI, bringing a decade of enterprise semantic layer expertise to help define open, vendor-neutral standards for AI and BI.

AtScale Announces Equity Financing Led by Snowflake

Press

December 2025

AtScale announces a strategic equity financing led by Snowflake Ventures, signaling the growing importance of enterprise semantics.

AtScale Advances Semantic Layer Leadership with Innovations for Generative AI and Open Source Standard at 2025 Summit

Press

May 2025

At the 2025 Semantic Layer Summit, AtScale launched AI-powered modeling, GenAI integrations, and the open-source Semantic Modeling Language (SML), setting a new standard for enterprise analytics.